Amanpreet Grewal

Key Strategies for Small Businesses to be More Social with Social Media We've mentioned the importance of interacting with your followers in previous blog posts. We'll say it again: there has to be more to your social media strategy than simply posting content. Unfortunately, many brands don't realize they can't just promote their products on social media and expect to attract their target audience -  Amanpreet Grewal Hounslow . You can have thousands of followers, but if you have nothing entertaining or engaging, social media isn't going to be a valuable marketing tool at all. You need to include sharing non-promotional content and interacting with your followers on your to-do list each and every week. How Much Self-Promotion is Too Much? I like to use the 20/80 rule, a widely-accepted ratio for sales posts vs. other content. For example, if you own a day spa, 20% of your posts could be related to promoting your therapeutic services, p